Yawp Advisory Services (Yawp) develops consumer-focused AI solutions designed to support human growth and well-being. Our specialty is conversational AI that helps people navigate life’s challenges with empathy and insight.
Our flagship app, Therapy Ally, is a groundbreaking AI companion that fosters meaningful, supportive conversations. It will be available soon on the App Store and Google Play.
Founded by experts in mental health, technology, and consumer applications, Yawp combines decades of experience in developing evidence-based solutions and bringing innovative technologies to market.
Putting People at the Center
Conversational AI for Human Support
We design AI-powered companions that help people explore emotions, gain clarity, and feel supported in their daily lives. Each is carefully crafted for simplicity and meaningful connection.
Technology with a Human Touch
We combine decades of software expertise with a deep understanding of what people need in their lives, building AI tools that are approachable, thoughtful, and designed to make a real difference.
Innovation That Puts People First
We believe technology should serve humanity. Our AI solutions are built to be supportive, intuitive, and to positively impact everyday life.

Arthur Lawida is the founder of Yawp Advisory Services. His deep interest in human behavior and software development has shaped a 30-year career exploring how technology can meaningfully support people’s lives.
Arthur brings a rare combination of business leadership, counseling expertise, and a lifelong commitment to personal growth. A graduate of Duke University (BA, Political Science) and Walden University (MS, Clinical Mental Health Counseling), he leads Yawp with a vision to create AI tools that are thoughtful, approachable, and designed to make a positive impact.
Yawp’s first product, Therapy Ally, is an AI companion that helps people engage in supportive, meaningful conversations. It is not a substitute for therapy, but it creates a trusted space to talk through life’s challenges.
At the heart of Yawp’s work is a belief in designing AI solutions that are easy to use, accessible, and grounded in well-established communication practices.
Support
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